Finance The Running Boom is Turning Marathons Into Multimillion-Dollar Brands Ani Freedman Published: October 30, 2026 Share on Facebook Share on Twitter Share via Email The TCS London Marathon claimed the top spot for the strongest marathon brand in the world (credit: Tartezy/shutterstock.com) The upcoming New York City Marathon is valued at $339 million, with other top global races in cities like London, Paris and Chicago seeing similar… Membership Required This article is for ATN Pro members only. Subscribe Now Already a member? Log in Already a member? Log in here Tags:ATN Pro Data marathons New York City Marathon running
