How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Life Fitness/Hammer Strength explains why supporting women across every stage of their fitness journey requires the right mix of strength equipment, programming and thoughtful facility design
The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today's most important modality
These are a few of the big fitness equipment and technology launches you can expect to see at the upcoming HFA Show in San Diego
The new partnership makes Life Fitness / Hammer Strength the sole distributor of Merrithew’s Pilates equipment in the U.S.
The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members
From membership-wide gamification challenges to VR equipment, operators are implementing technology in creative ways.
Life Fitness’ machines are pleasing to any gym goer, both functionally and visually — and both matter more than you might think.
ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.
Life Fitness gives gyms and fitness consumers cardio machines that look good and help them feel even better
The founder of 24 Hour Fitness, Mark Mastrov is a pioneer of the modern gym movement and a highly influential executive.
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