Equinox, StockX Host Month-Long Pop-Up Event in NYC
The collab is part of the new Equinox Circle program, which offers members special benefits at the intersection of fitness and culture
Equinox and StockX, an e-commerce marketplace for sneakers and clothing, are collaborating for an exclusive pop-up at Equinox’s Bond Street location in New York City through the end of October.
A first look at the pop-up is planned for October 5 at Equinox Bond Street from 6 to 7:15 pm to kick off the Equinox and StockX collaboration. The event will include limited-edition StockX sneakers, apparel and collectibles. Attendees can also try Circuit Breaker, a powerful new Equinox fitness class, from 7:30 to 8:15 pm.
The Equinox members-only event is a concept of Equinox Circle, the luxury lifestyle and fitness company’s program spotlighting elite brands while delivering special access to experiences, events, content and exclusive offers.
This past May, StockX was announced as one of eight brands in the Equinox Circle debut lineup. As a result of the collaboration, Equinox members and hotel guests can access exclusive StockX events, curated products from Equinox Master Trainers and promotions.
“As part of anticipating customer needs, we are thrilled to bring our members access to expertly curated partner offerings,” said Julia Klim, vice president of strategic partnerships and ventures at Equinox. “Our members trust us to bring them the very best and now we’re delivering on 30 years of expertise.”
In addition to StockX, Equinox Circle boasts access to brands including Bezel, Blade, Dorsia, Indagare, Oura, Provenance and Thorne as partners, satisfying tastes ranging from luxury watches, travel, wellness wearables, supplements and healthy food.
The exclusive membership platform is available to club members, Equinox+ subscribers and Equinox employees.
