From women’s longevity to the backlash against over-optimization, these shifts are set to define the booming global wellness economy.
Ulta Beauty is rolling out Wellness by Ulta Beauty, a new store-within-a-store concept, as the retailer deepens its push into wellness.
Work conferences are becoming a new frontier for wellness, as attendees increasingly expect time to rest and recharge during work travel.
Resbiotic has launched resO Bone & Joint Support, extending the company’s microbiome-driven approach into musculoskeletal health.
ATN was on the ground at CES 2026 seeking the best fitness, health & wellness tech – here are some of the most promising gadgets we found.
Transom Capital Group has acquired WellBiz Brands, the franchisor behind brands like Drybar and Fitness Together.
App-famous instructors from Peloton, Alo and Nike are stepping off-screen for Sequence, a multi-city wellness tour for collective movement.
Ammortal has signed elite athletes including Mike Trout and Freddie Freeman to help fuel momentum behind its next-gen recovery device.
Travelers aren’t rejecting self-care, but they are rejecting the idea of having to schedule wellness experiences ahead of time.
SWTHZ’s nationwide expansion shows that the need for physical and mental restoration extends beyond luxury markets
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