Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
CryoBuilt reveals how to implement cryotherapy in ways that support performance, retention and long-term growth
Indulgent experiences and elevated amenities no longer define luxury wellness. The category has entered a new phase — one shaped by execution, expertise and integration.
Health and wellness was the only category in which consumers planned to increase their spending in 2026, according to data from CivicScience.
YVO, which makes women's weighted vests that come bundled with DEXA scans, has added marketing vet Chiara Moore as its co-founder and COO.
As experts connect oral health to inflammation, breathing and recovery, Bon Charge is using everyday habits like brushing to deliver results
As GLP-1 treatments become more mainstream and accessible, gyms, fast food companies and other fitness and wellness brands are offering programs and products to support those using weight loss drugs.
Here's our honest review of Arrae’s Tone Gummies, which contain 5g of creatine plus gut-friendly ingredients to support lean muscle, recovery and strength.
The W Hotels in Hollywood, California, and Scottsdale, Arizona, are about to be taken over by an immersive fitness experience led by celebrity trainers.
Travel has entered a new era — one where wellness isn’t a perk, but an expectation. Today’s guests don’t just hope a hotel will support their routines; they demand it. They bring with them structured fitness habits, wellness rituals, longevity goals and a desire for seamless experiences. And increasingly, they judge a property by how...
Last year, service-oriented tenants, led by gyms and spas, accounted for over 50% of total retail square footage in the U.S. for the first time.
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