Advanced wellness features like blood oxygen tracking, heart rate alerts and auto-pause for workouts make Google's watch more competitive
Muscle Lab is leveraging AI like ChatGPT to offer its clients "dynamically tailored" experiences that evolve to meet their needs over time.
Fitness wearable maker Whoop launched a new campaign with the help of some big names, including Olympic Gold Medalist Michael Phelps.
Oura Circles allows users to track their activity and sleep through the ring and also engage with loved ones for encouragement
Many anticipate that Apple will use the Vision Pro headset to enhance its fitness offerings, including Fitness+ and the Apple Watch.
OxeFit, a fitness tech company that uses AI and robotics to design smart strength training systems, has partnered with soccer star Harry Kane.
Xplor Triib has partnered with NCFIT to empower CrossFit and functional fitness gyms with programming including coaching and athlete videos
Myzone Premium enables gyms and other physical-activity facilities to host and broadcast live and on-demand classes for their members.
Virtuagym and Hidden Profits Marketing are partnering to help fitness clubs and studios optimize customer lead management and growth.
A great fitness app should be fun and engaging, but brands should resist the urge to include too many features, according Mutual Mobile.
Sign Up to Our Newsletter
