Sport Alliance Adds Key Exec, Eyes English-Speaking Regions

As the German fit tech firm preps for international expansion with $100 million in fresh funding, it’s tapped Erwin Korst as VP/International Sales

Sport Alliance, a German fitness tech solutions provider, has named Erwin Korst as its vice president of international sales as it continues its strategic global growth mission, including expanding to English-speaking regions. The executive appointment follows $100 million in new funding, which Sport Alliance received from PSG Equity.

It’s PSG Equity’s second investment in Sport Alliance, following an initial $65 million investment in August 2021. Since then, the fit tech company says it has more than doubled its revenue via “organic growth and four add-on acquisitions,” it has said.

While Sport Alliance currently serves fitness chains, franchise systems and independent fitness brands predominantly in Europe, the latest funding will bring advanced cloud-based and digital software solutions.

Korst and his team will oversee business growth with an emphasis on English-speaking regions and consumers. He took to LinkedIn to share his excitement, writing that he’s landed his dream job at the Hamburg, Germany-based fit tech company.

The new VP of international sales has 30 years of experience in the health and fitness industry and referenced the $100 million funding in a post, writing that the investment solidifies Sport Alliance’s position as a market leader and “paves the way for unparalleled opportunities” on an international scale.

“With a dedicated team and over 8,000 customers, we are shaping the future of the fitness industry! ” Korst wrote. “I am proud and excited about Sport Alliance’s continuing growth journey, and I look forward to working with this team – let’s rock 2024!”