Tech
Hybrid Fitness Is Here To Stay (and More Tech-Enabled Than Ever)
Gyms and studios have their pick of the digital options that appear to be table stakes in the new normal of hybrid fitness.
CoachRx Creates AI Prompts for Fitness Coaches
The prompts help fitness coaches use AI tools like ChatGPT to optimize creating workout plans, setting nutrition goals and communicating with clients.
The Future of Fitness? FitXR’s Mission To Get People Off the Couch
Sam Cole, founder of the popular FitXR app, spoke with Athletech News about why Extended Reality is changing the workout game.
How Verb Uses Text Messages To Transform The Way Gyms Retain Members
Verb, an intelligent SMS platform, leverages AI to help gyms and personal trainers communicate more effectively with their customers.
YMCA of the USA Partners With YMCA360 to Offer Live & On-demand Classes
The YMCA has gone digital, offering a variety of fitness, health and well-being classes to members of YMCA360 partners.
Health & Fitness App Market Shows Promise Despite Decline in Downloads
The health and fitness app market generated $1.7 billion in revenue in 2022, an increase of $600 million from 2020.
EGYM Takes Interactive Fitness to New Heights With Gameday
Using Gameday from EGYM, a club's members can compete against others or themselves while working out, driving motivation.
The Gamification of Fitness: From Leaderboards to Enchanted Forests
Top fitness companies like Orangetheory and EGYM are using gamification to build community and motivate people to work out with their peers.
Noom Names Geoff Cook CEO as it Enters Weight Loss Meds Sector
Noom co-founder Saeju Jeong will continue as the wellness company's executive chairman of the board after serving as CEO for 16 years.
CEO Corner: Kim Walsh of Practice Better on Fixing Fragmentation in Health & Wellness
The Practice Better CEO spoke about the platform's goal to build an "all-in-one" solution for health and wellness professionals.
