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Patrick Mahomes is on a winning streak.
Companies ranging from tech giant Apple to StretchIt — an emerging app dedicated entirely to stretching — are vying for a piece of the at-home fitness market. We took a closer look at 11 virtual fitness membership programs looking to cash in on the at-home fitness boom... READ MORE @ Business Insider
Everlast wants to become synonymous not only with professional fighters duking it out in the ring, but also with bringing streaming fitness programs into American living rooms.
Software To Monitor, Manage and Provide Recommendations In Real-Time To Make Fitness Streaming Businesses and Gyms Smarter
THE FITGRID CLASS APP WAS CREATED TO HELP PEOPLE—AND STUDIOS—CREATE A COMMUNITY.
On September 15th, Apple announced its new at-home workout platform, Fitness Plus. That same day, Peloton tweeted, “Friendly competition is in our DNA. Welcome to the world of digital fitness, @Apple.”
Tonal -- a startup sometimes referred to as the Peloton of at-home strength training -- has raised a fresh $110 million of funding to boost its expansion in the crowded home fitness space. And before you ask: Its CEO isn't worried competition from Apple's newly announced fitness service...READ MORE @ CNN
London-based firm Technavio says much of the growth in future will come from wearable fitness tech that interacts with apps.
“We’re just digesting the announcement like everybody,” Foley said. “The biggest thing I will say is it’s quite a legitimization of fitness content, to the extent the biggest company in the word, a $2 trillion company, is coming in and saying fitness content matters. It’s meaningful enough for Apple.”
No iPhone 12 – but pretty much everything else.
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