Nutrition
Weight Watchers Goes All-In on GLP-1s With App Overhaul
The new Weight Watchers app combines GLP-1 prescriptions with personalized nutrition tools, coaching and strength training offerings.
GLP-1 Stigma Fades Through Personal Ties, Survey Shows
A new Ro survey shows GLP-1 stigma falls when people know someone taking the medication, suggesting personal ties are driving acceptance.
Alex Cooper’s Unwell Expands Into Booming Energy Drink Category
Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target
Equipment Maker REP Fitness Launches Transparency-Forward Supplements
The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.
Allbirds Co-Founder Raises $7M for New Women’s Health Supplement Brand
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Thorne: Consumers Can’t Make Sense of the Supplement Industry
A report from supplement giant Thorne shows that consumers have difficulty deciding which products to buy amid a sea of conflicting information.
Live Nation Takes Equity Stake in Hiyo as Non-Alcoholic Drinks Gain Ground
Live Nation has partnered with and invested in Hiyo, bringing the non-alcoholic social tonic brand to select concert and event venues.
Instacart, WellTheory Bring ‘Food-as-Medicine’ to Autoimmune Care
Instacart and WellTheory are bringing nutrition benefits into autoimmune care, letting patients buy clinically recommended groceries.
Creatine Goes Edible as Brands Look Beyond Gummies
As creatine surges in popularity, wellness brands are moving beyond gummies to offer chews, tablets and advanced formats.
Protein Powder Is Under Fire. Experts & Brands React to What It All Means
After an explosive report cast several protein supplements in a negative light, ATN spoke with nutrition experts and brand executives to get their reactions.
