Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Boutique fitness giant Orangetheory has teamed up with plant-based brand Trubar on a creamsicle-flavored protein and fiber bar.
AI nutrition scale startup Qalzy raises $330K pre-seed after $241K in Kickstarter pre-orders, joining the rise of ambient home wellness tech.
BODi has expanded its Shakeology line into Sprouts and The Vitamin Shoppe, marking the brand's first-ever retail partnership after dismantling its MLM model.
While improved health awareness and aging populations have also boosted whey prices, the GLP-1 trend is the key factor behind demand.
Life Time's new Innovation Hub gives select wellness tech startups access to real clubs, real members and a possible path to partnership.
The global protein supplement market is projected to hit $50.7 billion by 2031 at a 7.8% compounded annual growth rate, according to a new report.
Olly is moving deeper into the microbiome with the launch of Precise Probiotics, a new capsule-based platform designed to push probiotics beyond general digestive health and into more targeted, functional use cases.
Co-founded with Ayesha Curry and Michelle Obama, Plezi returns with a reformulated product, refreshed branding and a broader push beyond traditional sports drinks.
Gatorade is betting on the burgeoning better-for-you beverage market as it transforms its products in an attempt to bring hydration to a wider consumer audience.
The private equity owner of MyFitnessPal is exploring a sale of the mobile application that tracks nutrition and fitness, which could value it at over $1 billion, according to four sources familiar with the matter.
Sign Up to Our Newsletter
