Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Dr. Peter Attia was an investor in David Protein and participated in its $10 million seed funding round in August 2024.
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
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