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The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
Dr. Peter Attia was an investor in David Protein and participated in its $10 million seed funding round in August 2024.
Starbucks executives say protein is driving traffic, as the coffee giant builds out a deeper push into fiber and energy offerings.
From functional beverages to GLP-1 nutrition strategies, experts say fiber is poised to overtake (or at least equal) protein in popular importance.
Syncron, a caffeine-free performance beverage brand produced in collaboration with Dodgers star Shohei Ohtani, is riding the clean nutrition wave.
The move comes after Brady's TB12 supplement and sports performance line merged with activewear brand Nobull in 2024.
Beyond Meat is expanding beyond the plant-based meat-substitute category and entering beverages in a major product shakeup.
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