How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
David is having some fun while directly disputing a lawsuit that alleges its protein bars contain 80% more calories and 400% more fat than labeled.
David asserts the class-action claims are unfounded, saying it stands by its claim that its protein bars contain only 150 calories.
New EY research shows consumers increasingly prioritizing clean ingredients, functional benefits and lower sugar in their beverage purchases.
Hims co-founder Hilary Coles and former marketing head Emily Boschwitz have launched Poca, a fiber-filled, zero-calorie syrup sweetener.
Gatorade is the latest — and perhaps the biggest — brand to lean into growing consumer demand for better-for-you drinks.
Supplement products that meet or exceed 95% of their labeled active ingredient claims will earn a "Tested by SuppCo" certification.
The superfood-powered supplements company adds prebiotic fiber to its mix of sleep-supporting magnesium, L-theanine and more.
Kim Kardashian has joined functional energy drink brand Update as co-founder as part of its relaunch and rebrand.
Last Rep, a Tampa Bay THC seltzer startup, is targeting athletes who just crushed a workout, citing rising demand for functional drinks.
Trubar's $173 million deal marks the latest acquisition in the protein gold rush, and seemingly everyone wants in.
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