The Gym of the Future Is Here.
See what’s changing and where operators are investing.
How a flexible technology partnership is helping the Canadian wellness franchise support a complex operating model and ambitious expansion
Cancellation rules are in flux, and enforcement isn't waiting for the next federal rule. A representative from Conscious Counsel gives Athletech News the five clauses that will protect an operator before the next ruling.
The luxury automaker is sponsoring Hyrox North America as major brands including Amazon, Puma and Adidas pour into the booming competitive fitness space
Intent on becoming a lifestyle brand and not being boxed into a Pilates corner, Solidcore is taking its class the floor — and adding weight
A new study is good news for those short on time, while bucking the idea that 10,000 steps a day is necessary for health and longevity
The low-price gym brand is teaming with the Kerry Holt Group and operators of its Cedar City club on a development agreement that will begin in Utah
Executive moves is ATN’s weekly roundup up of the key industry personnel changes
The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today's most important modality
Retro Fitness, Crunch Fitness, LA Fitness and 24 Hour Fitness are among the gym brands bringing members and first responders together in remembrance
The fast-growing reformer Pilates brand is adding dedicated upper- and lower-body strength classes as the line between Pilates and strength training continues to blur
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