Go inside some of the key moments, takeaways and insights from day two of the fitness and wellness industry's premier event.
Strength training spaces have long been built for a narrow user: serious lifters, mostly men. The equipment was often industrial, hyper-masculine and designed with little consideration for how it fit into everyday life outside the gym. Women especially were underserved, in both strength equipment design and training culture.That model is beginning to shift as fitness...
EoS Fitness is rolling out reformer Pilates at three pilot gyms this summer, with more to follow, the low-price operator said.
Key takwaways and insights from the fitness industry's premier event.
The study reveals numerous benefits of an integrated care model that combines weight-loss drugs with exercise, especially strength training.
Speediance's smart digital strength training machines will have a presence at ATHX Games events as part of the deal.
Boutique chain btone Fitness debuts the btFormer, a proprietary reformer made in Massachusetts, as it pushes past 50 studios.
Australia-based functional fitness franchise Fitstop has studios coming to big cities in Texas, following openings in California and Pennsylvania.
Discover the top fitness and wellness gifts for him in 2026, including the best smart gadgets, workout gear and recovery essentials.
Peloton's summer switch-up series will see big names like Robin Arzón and Cody Rigsby engage with the U.K. Peloton community.
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