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Pilates is booming. Members are asking for it, wellness trends are fueling it and clubs that offer it are seeing stronger retention. Yet for operators, reformers can be tricky — bulky equipment, limited class spots and the question of how to optimize programming. That tension has made reformer Pilates both one of the most exciting...
The leading fitness equipment supplier Life Fitness uses thoughtful floor design to attract and retain target members
Digital fitness platform BODi is joining forces with Reebok to bring its trademark programs, like P90X, to the Reebok Fitness App.
Racket sports dominated in 2025, while Pilates, HIIT and strength training also stayed strong, according Garmin's latest report.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
SupaFitGrow’s AI Brand Identity Assistant improves marketing results by leveraging what makes your brand unique
Strength training is no longer a niche — it’s the main event. Gym goers are seeking out lifting classes, expanded weight rooms and equipment that supports resistance training across multiple modalities. This surge is reshaping how gyms plan their floor space and invest in equipment, with strength taking its place as the anchor point of...
Life Time will anchor Brooklyn’s large upcoming mixed-use development in Gowanus with an 85,000-square-foot club and rooftop beach.
Hyrox has partnered with Lucid for its first European auto deal as the fitness-racing brand preps for its largest-ever event in London.
Peloton is closing out the year with a decisive push into yoga through the introduction of three new instructors and the debut of Sculpt Flow.
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