Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Fit Fusion is targeting 30 Crunch units by the end of 2026. The franchisee plans to nearly double its portfolio through lease deals, acquisitions and operator partnerships, building on a 16-club base across key U.S. markets.
Following the success of last year's groundbreaking event, the ATN Innovation Summit 2026 will be held in New York City on June 16-17.
The franchisor gives owners everything they need to succeed by taking time-consuming tasks off their plate
We've rounded up the best indoor and outdoor running, canicross, biking & hiking accessories, leashes & more for dogs and their humans.
U.S. tennis participation hit a record 27.3 million in 2025, up 54% since 2019, fueled by Millennials and the broader racket sports boom.
Zwift’s acquisition of Rouvy signals a strategic shift in the indoor cycling market, as platforms move beyond competing on a single experience model.
Blk Box provides strength training equipment for some of the world's top sports teams, along with big-name gym chains.
Life Time's new Innovation Hub gives select wellness tech startups access to real clubs, real members and a possible path to partnership.
Aligned Fitness has added six Club Pilates studios to bring its footprint total to 55. The additions come from CAM Pilates, a Columbus, Ohio-based franchise.
Edwards, CrossFit's former COO and affiliate owner, has been named CEO of the storied fitness brand as it faces challenges from new competitors.
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