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The Event Fitness & Wellness Owners and Operators Can't Miss.
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
Bero, an NA beer co-founded by Tom Holland, has become the official non-alcoholic beer of boutique fitness giant Barry’s.
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
Velites has been named the official apparel and footwear partner of the 2026 CrossFit Games, expanding its role.
Planet Fitness has a lot of competition in the low-price gym race, but it's keeping its foot on the gas pedal under new CEO Colleen Keating.
As New Year's promotions flood the market, Retro Fitness is breaking from industry norms with a three-month trial aimed at long-term loyalty.
The Amenity Collective has launched LIVunLtd Consulting, an advisory unit focused on early-stage planning for fitness and wellness developments.
Bo Barber of Ecore International explains how functional training, and recovery modalities are pushing traditional flooring past its limits—and what studios must do to protect…
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.
As New Year's motivation fades and gyms thin out, fitness brands are meeting consumers on Quitter’s Day with support and long-term habit building.
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