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Following a massive rebranding effort, Gonzalez believes Barry’s could quadruple its current 48-studio footprint in the U.S. before 2030.
24 Hour Fitness is adding a host of boutique wellness services to its two California clubs opening this month.
Tough aerobic work isn't for the faint-hearted, but it can lead to profound health and fitness benefits that last a lifetime.
MADabolic’s strength-driven approach to program design fuels a powerful, dedicated culture that makes for a membership base unlike any other.
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
Nicole Dunn, CEO of Dunn Pellier Media, shares how fitness franchise brands can master the art of earning positive media coverage.
The first Nike Studio will open this year in West Hollywood with additional group fitness locations planned in LA and other parts of the U.S.
Among its successes, Anytime Fitness has seen strong growth in same-store sales across franchise locations and bookings for group training.
BowFlex is targeting younger consumers with colorful new branding and a new message, "Move to What Matters to You."
Love it or hate it, easy aerobic work, or cardio, is essential for health and longevity. Here’s a progressive approach to programming it.
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