Fitness
Fitness of Sport vs. Fitness of Life: The MADabolic Approach to Program Design
MADabolic’s strength-driven approach to program design fuels a powerful, dedicated culture that makes for a membership base unlike any other.
Adidas & Les Mills Launch New Workout for Next-Gen Fitness Enthusiasts
Designed with Gen Z in mind, the new Les Mills-Adidas collab offers a strength-focused workout inspired by Pilates, barre and power yoga.
How Fitness Franchises Can Craft a Winning PR Strategy
Nicole Dunn, CEO of Dunn Pellier Media, shares how fitness franchise brands can master the art of earning positive media coverage.
Nike To Open Group Fitness Studios in LA, Other Locations
The first Nike Studio will open this year in West Hollywood with additional group fitness locations planned in LA and other parts of the U.S.
Self Esteem Brands Breaks Growth Records as Anytime Fitness, Basecamp Expand
Among its successes, Anytime Fitness has seen strong growth in same-store sales across franchise locations and bookings for group training.
Nautilus Overhauls BowFlex Brand, Teases New Products
BowFlex is targeting younger consumers with colorful new branding and a new message, "Move to What Matters to You."
Coaches Corner With Carl Hardwick: Why Easy Aerobic Work Is Essential
Love it or hate it, easy aerobic work, or cardio, is essential for health and longevity. Here’s a progressive approach to programming it.
Body20 Opens More Studios as EMS Workouts Gain Traction
The Body20 biohacking approach of 20-minute electrical muscle stimulation workouts is striking a chord with franchisees across the country.
How the Top Crunch Fitness Franchisee Uses Group Fitness To Fuel Expansion
CR Fitness plays a leading role in Crunch Fitness’ overall group fitness push, even test-running new class concepts for its corporate parent.
Fitscope’s Plan To Revolutionize Group Fitness With On-Demand Classes
With Fitscope Commercial, gyms can stream on-demand cardio classes to computer-connected monitors and TVs in group fitness rooms.
