Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.
The Xponential Fitness brand is making its mark in the U.S. and overseas as consumers continue to embrace mind-body connection.
The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.
After six months of preparation, concept development and production, Fibo announced two new video projects, "Fibusted" and "Out of the Box."
TRX, the leader in functional training, is celebrating those who pursue new health and fitness goals with its latest marketing campaign.
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.
iFit Trainer Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency through challenging workouts.
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
Life Time has issued intriguing findings, the results of a 2024 fitness survey examining consumers' current approach to well-being.
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