Fitness
Zumba’s New App Brings Dance Party On-Demand & In-Person
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable
Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.
Trainer Talks: iFit’s Paulo Barreto Blends Intensity & Empathy
iFit Trainer Paulo Barreto fuses fitness with life lessons, teaching the art of resilience and the power of consistency through challenging workouts.
CycleBar Celebrates Heart Month With All-New Strength Class
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
Fitness Enthusiasts Prize Longevity Over Looks, Life Time Finds
Life Time has issued intriguing findings, the results of a 2024 fitness survey examining consumers' current approach to well-being.
Fitness Brands Make Their Mark on Franchise 500 List
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.
CEO Corner: iFIT’s Kevin Duffy on the ‘World’s Most Effective’ Fitness Platform
A longtime audio industry executive, Kevin Duffy joined health and fitness company iFIT a little over a year ago with some lofty ambitions.
Pvolve Adds Senior Execs as Franchise Growth Continues
Stacey Heald and former Oura exec Alexis McDowel join Pvolve, a rapidly expanding functional fitness brand.
Arkansas’ 10 Fitness Plots National Franchise Expansion
The gym chain touts low royalty fees and features the ability to have non–staffed operating hours, reducing labor costs.
Planet Fitness Launches Media Network for Advertisers
The popular fitness franchisor is looking to bring advertisers directly to its 18.5 million members, including many Gen Z-ers.
