Amped Fitness' 'Signature' location draws upon design inspiration from the late Addison Mizner, a well-known Florida architect.
FitOn is using the ubiquity of smartphones for good, helping 15 million members get healthier with engaging fitness and wellness content.
Crunch’s chief marketing officer shares the deliberate strategy behind the fitness franchisor’s unconventional ad campaigns.
European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead.
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
Embedding DEI in boutique fitness models drives business success, although there's a prevailing sense that many brands aren't doing enough.
Peloton, the connected fitness giant, hasn't converted enough free subscribers into paid ones to make its free app tier a success.
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
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