As cardio declines, some gyms are fighting back, offering immersive mini theaters where members can watch movies while working out.
The deal will give employees of Zeamo’s growing corporate client base access to Anytime Fitness memberships at participating U.S. locations.
Major gym brands including Planet Fitness, Life Time and Crunch Fitness have seen YoY visitation numbers increase nearly week this year.
Proof3 pairs experienced remote coaches with individuals aged 30 and above, creating personalized fitness and lifestyle plans geared toward longevity.
Dr. B now has deals with several major fitness brands that allow qualifying Americans to use HSA/FSA funds to pay for memberships and classes.
Anthony Geisler, who has served as CEO of Xponential Fitness since he founded the brand in 2017, has been dismissed from his duties, effective immediatley.
In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
The Health & Fitness Association’s 2024 Fly-In and Advocacy Summit saw 120 industry leaders urge lawmakers to pass beneficial legislation.
Dallas Cowboys QB Dak Prescott will help CR Fitness grow its portfolio of Crunch gyms throughout the southwest and southeast.
Life Fitness' Symbio line of cardio equipment brings new levels of science and customizability to treadmill, cycling and elliptical workouts.
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