The Gym of the Future Is Here.
See what’s changing and where operators are investing.
A new ranking shows where Pilates has built the strongest footholds across America — some of the results are unexpected, with many big cities scoring surprisingly low
The change comes less than a year after Mastrov reacquired the gym chain he founded and scaled into one of the world's biggest
With Crunch Select, the low-price gym giant keeps its affordable format unchanged while building out a separate premium one — it could be an early look at how other HVLP players adapt to a crowded market
The low-price gym operator will bring Hyrox training to 25 locations, combining dedicated training zones, classes and digital programming, while also sponsoring Hyrox events
The Adidas-backed hybrid fitness competition will make its New York debut at the Sept. 26 festival, which expects more than 5,000 attendees and 100-plus brands
Most owners set a rate by checking the competition and undercutting just a bit. Varsity House Gym co-founder Joe Riggio says that is a flawed strategy.
The partnership lets Bilt members turn rewards earned through housing payments and everyday spending into Equinox personal training, Pilates and spa experiences
The self-funded strength training brand has more than doubled its membership since 2024 and is soon opening its seven Seattle-area location
Regional density, operating efficiency and improving investor sentiment are making low-cost fitness chains increasingly attractive acquisition targets across the pond
Closing one loop this quarter could be the best way to raise lifetime value and lower customer acquisition costs.
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