Hear how top fitness brands grow through partnerships.
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Barre3 has appointed Emerald Lopez as president to lead its next phase of growth, following recent studio acquisitions.
Life Fitness’ machines are pleasing to any gym goer, both functionally and visually — and both matter more than you might think.
Luxury equipment manufacturer Pent and Dutch Design are joining forces at sea to push the boundaries of wellness even further
Gold’s Gym SoCal opens at the famed Beverly Center with 24-hour access on select days, leading fitness equipment and luxe amenities.
Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.
Life Time continues to respond to member demand with new offerings like CTR, an athletic Reformer class piloting at select clubs.
Bodybar Pilates partners with Delightree to streamline franchise operations with AI, following its 150th franchise deal.
Fast-growing indoor pickleball franchise The Picklr has named Prime Energy as its official energy drink in a new partnership.
Planet Fitness awarded $250,000 in scholarships to 50 teens who promote kindness and inclusion in their communities.
Price.com has partnered with Sweatcoin to savings to 190M users, allowing them to redeem movement-based rewards for deals at top brands.
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