Industry News
GymNation Investing $1.5M in Pilates, Focuses on Middle East
GymNation opened six gyms in Saudi Arabia this year -- an area that the fitness chain says holds great potential, particularly among women.
Jennifer Aniston’s Favorite Workout Brand Expands to Kentucky
Pvolve, fueled in part by Jennifer Aniston's ringing endorsement, is opening its first studio in Kentucky as the brand continues to grow.
F45 Adds Cold Plunge, Infrared Sauna in Recovery Play
F45 Training is adding cold plunge tubs, infrared saunas and percussive therapy equipment to its studios, embracing a key wellness trend.
Hot 8 Yoga Expands with 14th Studio
Hot Yoga 8, a hot yoga studio brand, has opened its 14th studio in the heart of the Marina District in California.
EoS Fitness Raises $100K+ for Challenged Athletes Foundation
EoS Fitness, a HVLP gym operator, has raised $110,000 for Challeneged Atheletes Foundation amid ongoing growth.
MADabolic Rallies Partners and GMs Ahead of Expansion
MADabolic is on track to opening 50 gyms by mid-2025 and recently held a conference in prepartion of its continued expansion.
The Vitamin Shoppe Parent Company Files for Bankruptcy
The Franchise Group, the parent company of The Vitamin Shoppe and others, has filed for bankruptcy after going private last year.
Mark Wahlberg Opening Municipal Gym in Vegas
Mark Walhberg, the face of F45 and an investor, is opening Municipal Gym in Las Vegas, powered by HVLP operator EoS Fitness .
Peloton Launches New Campaign to Engage Millennial Males
Two-thirds of Peloton members are women -- a number the connected fitness company is looking to change, targeting male consumers in a new ad.
US Firm Invests in Mexican Fitness Brand Commando, Eyes Growth
ACON Investments has closed an investment into Commando, a boutique fitness brand with 11 locations in Mexico.
