Industry News
From “Shark Tank” to Smart TVs: Maxpro Partners with LG
Smart home gym brand Maxpro has partnered with LG, advancing its global reach to LG TV owners in 271 countries.
Hyrox Notches 5,000 Training Clubs, Adds Performance Centers
Hyrox, the competition-based fitness brand, continues to multiply its locations, features and members to further its reach
F45 Partners with Magic Johnson to Promote Fitness Among Youth
F45 Training and Magic Johnson Enterprises Join Forces to Donate Over 4,000 Fit Kits to Underserved Communities
ACSM To Launch New Association Management System
Ahead of the system rollout, ACSM suggests membership renewals and recertification should be completed before February 13, 2025.
Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness
Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.
LA Staple Natural Pilates To Open 2nd NYC Studio
Los Angeles-based fitness studio Natural Pilates, which blends classical Pilates principles with Lagree, is coming to the Upper East Side.
Health and Fitness Software Market to Hit $19.1B by 2031
A new report shows the projected health and fitness software market growth is fueled by consumer interest in health and M&As.
Life Time Highland Park Club Set for Major Expansion
Life Time is revamping its Highland Park club in a multi-million dollar refresh that includes expansion and top-notch offerings.
Ladder Takes Aim at Peloton’s New Strength Training App
Digital fitness company Ladder is effectively accusing Peloton of copying its popular strength training app.
Latin American Fitness Market Poised for Growth, Survey Finds
Most Latin Americans in urban areas exercise multiple times per week, a new survey finds, shedding light on an emerging fitness market.
