Assault Fitness launched “My Vacation Is No Vacation,” a gritty campaign rejecting wellness-lite trends amid a hardcore fitness resurgence.
F45 Training and Endurance Zone have launched FIT Rewards, a loyalty program giving members perks like supplements, apparel, tech and more.
Eleiko launches next-gen sensor-ready barbells, extending its precision engineering into connected fitness as strength training demand surges.
Los Angeles boutique fitness brands are urging people to skip booking apps and instead support studios with direct bookings.
Lifestyle brand Alo is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness.
Rick Caro, one of the American fitness industry’s most important and widely respected figures, died unexpectedly Saturday at the age of 79.
NRG Gyms has acquired Pump Gyms, expanding to 12 UK locations and nearly doubling its membership base, following £4.4M in new funding.
Genesis Health Clubs expands with Pelican Athletic Club in Louisiana, its 78th location and ninth deal of 2025.
A federal appeals court revived a shareholder lawsuit claiming Peloton misled investors about demand and excess inventory after the pandemic.
Celsius acquires Rockstar Energy in the U.S. and Canada and moves Alani Nu into PepsiCo’s distribution system, creating a unified energy drink portfolio
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