Equipment
iFIT Acquires Reform RX, Enters Connected Pilates Market
iFIT has acquired connected Reformer maker Reform RX as 2025 shapes up to be the year of Pilate equipment and accessories.
Aldi’s Pilates Reformer That Caused a Frenzy in Australia Lands in the UK for £150
Aldi, the budget-friendly grocer, is launching a £150 at-home Pilates reformer in the United Kingdom following Australia's debut last year.
Avoid Tariffs and Delays: How BeaverFit Keeps Gyms Growing
Whether it’s dodging tariffs or the issues that come with shipping overseas, BeaverFit helps U.S. fitness brands grow without any resistance.
Growl Starts Pre-Orders for AI-Powered Boxing Bag, Sees Early Traction
Growl is taking pre-orders on its flagship product: an AI-powered punching bag that projects a virtual boxing coach into your living room.
Sunny Health & Fitness Acquires JLL Fitness
Sunny Health & Fitness has acquired JLL Fitness, expanding its global footprint and a line of smart, connected fitness equipment in the works.
SWTHZ on the Rise of Personalized Recovery & The Future of Self-Care
SWTHZ, a leading contrast therapy brand, knows there’s more than one layer to wellness and how to address them all extensively
Echelon’s StrengthIQ Brings Smart Training Tech to Gyms
Echelon's StrengthIQ delivers personalized workouts and feedback, equipping operators with a way to attract, engage and retain members.
MD Hyperbaric’s Turnkey Model Puts Proven Recovery Within Reach
Hyperbaric therapy is now within reach everywhere as MD Hyperbaric’s turnkey franchise puts medical-grade recovery on every block
Connected Fitness Outlook: Brands Go All-In on Strength, AI-Powered Personalization
CEOs and other executives from top connected and at-home fitness brands give their takes on the future of this promising but turbulent sector.
Torque Fitness Innovates Push Sleds From All Directions for All Kinds of Users
The TANK series by Torque Fitness elevates push sled exercise on multiple fronts for multiple kinds of fitness consumers
