Equipment
Aviron Adds Gamified Treadmill and Loadable Dumbbells to Lineup
Aviron is expanding its fitness hardware portfolio with a gamified treadmill and loadable dumbbells, redefining fitness as fun.
REP Fitness Launches First Brand Campaign, ‘Pursue Your Strength’
REP Fitness invites people to share personal stories of strength as part of its first brand campaign, offering a chance to win a $10,000 home gym makeover
Precor and Spia Cycling Partner to Boost Stages Cycling
Precor partners with Spia Cycling Inc. on a strategic deal to expand gobal distribution of Stages Cycling products.
The Best Fitness & Wellness Deals to Shop During Amazon’s October Prime Day
Discover the top fitness and wellness deals for Amazon Prime Day 2024, including smartwatches, workout equipment, clothing, and accessories.
Echelon Unveils Strength Home: A Compact All-in-One Connected Strength Training System
The new Echelon Strength Home offers a a compact, connected strength training system experience for at-home workouts.
Evolt Raises $20M, Mulls IPO
Evolt has raised $20 million from new and existing investors for its body composition scanner ahead of a possible IPO.
CEO Corner: Kabata’s Kareem Aly on the World’s Smartest Dumbbells
Kabata dumbbells use AI to count reps and coach users in real time, innovating on one of the fitness industry's oldest pieces of equipment.
Fitness On Demand Partners with Motosumo to Expand Cycling Options
Fitness On Demand has announced a new partnership with Motosumo, a company that uses smartphone technology to turn any stationary bike ...
iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines
AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.
Freemotion Fitness Revitalizes Texas Health Huguley Fitness Center
Through a strategic partnership with Freemotion Fitness, a longstanding fitness hub has undergone a revitalization
