Equipment

Black man working out at home

Sunny Health & Fitness Enters Strength Market

The launch marks Sunny Health & Fitness' evolution from a cardio-focused manufacturer to a comprehensive fitness equipment provider.

man using Woodway CLMBR

Innovating Fitness: Woodway & CLMBR Shape the Future of Training

Discover how Woodway’s premium treadmills and CLMBR’s climbers revolutionize fitness spaces with versatility, efficiency, and performance.

Man uses NordicTrack X24 Treadmill

NordicTrack & ProForm Now Eligible for HSA/FSA Funds

iFIT has partnered with Flex, an HSA/FSA solutions provider, so consumers can use their pre-tax funds on NordicTrack and ProForm equipment.

rack of dumbbells inside a gym

Mental Health in Gyms: 3 Design Trends Reshaping Fitness Spaces

Gyms and fitness studios are increasingly embracing mindful design, recovery/relaxtion and digital mental health tools.

photo shot of directional resistance PWR PLAY

Revolutionizing Functional Training: A Look at Life Fitness’ PWR Play

Explore how Life Fitness' latest innovation, PWR Play, combines versatility, efficiency and engagement to transform fitness spaces

Cristiano Ronaldo's new recovery tech brand, AVA

Cristiano Ronaldo Enters Recovery Tech Space with AVA

Soccer star Cristiano Ronaldo is wrapping up the year with the launch of AVA, a new recovery tech brand marketed to athletes.

a man using a CLMBR machine

Clmbr Secures Multi-Year, $500K+ Deal in France

Interactive Strength Inc. has secured a 162-unit Clmbr commitment and signed an exclusive distribution agreement with Planet Fitness SAS.

rows of fitness equipment overlook a basketball court

Precor Distributor Advantage Sport & Fitness Gets Acquired 

The Amenity Collective is acquiring Advantage Sport & Fitness, creating what it says is North America's largest fitness distributor.

People working out

New Year, New Spaces: Maximizing Gym Efficiency with REP Fitness

REP Fitness, known for its multi-functional equipment and innovative storage solutions, offers gym operators tools and equipment.

Headshot of Tonal CEO Darren MacDonald,

Tonal’s New CEO Shares His Vision for Growth and Innovation

Athletech News caught up with new Tonal CEO Darren MacDonald on what's ahead for the smart home gym brand revolutionizing strength training.