Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Gold’s Gym SoCal becomes the first in the U.S. to install Octagon LOAD, a strength training system by Escape Fitness.
EGYM’s Smart Strength Squat makes an exercise that was once challenging to execute, now safe, effective and smart
In a crowded fitness landscape where personalization and visual identity carry as much weight as performance, Skelcore has emerged ...
Johnson Health Tech Trading is recalling 3.8 million BowFlex adjustable dumbbells due to a defect. Here's what to do next.
REP Fitness prioritizes modular, space-conscious equipment designed to withstand heavy use while enhancing the user experience
TRX and Nobull kick off a summer rooftop workout series at The William Vale in Brooklyn, featuring expert-led sessions, gear demos and more.
Ecore Athletic helped transform IU's student rec center into a more inclusive environment, driving higher engagement, the sides say.
ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.
Smart home gym equipment is evolving fast. Here's why it's projected to hit $4 billion in a few short years.
PLAE launches ARMR, a new plate-loaded strength line built with biomechanics-first design and accessibility for athletes of all levels.
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