Equipment
Velites Becomes Official Grip & Jump Rope of the CrossFit Games
CrossFit and Velites have signed a three-year partnership, which will see a line of co-branded jump ropes, grips and more.
Stronger Together: How the Fitness Industry Is Powering the Future of ALS Research
From gym floors to research labs, the fitness community continues to push the fight against ALS forward — because incurable is unacceptable
Pulse Fitness Unveils Initiative To Promote Gym Inclusivity
Pulse Fitness teams up with Paralympian Ian Marsden to push for fully inclusive gym spaces, ensuring disabled athletes have equal access.
iFIT Helps U.S. Ski & Snowboard Stick the Landing
iFIT has U.S. Ski & Snowboard in gold medal position from a health and fitness standpoint after completing its cutting-edge gym re-design
A New Era in Fitness: How EGYM Genius is Creating a Paradigm Shift Using AI
From static workouts to intelligent, evolving fitness journeys - EGYM Genius transforms how gyms deliver and members experience fitness
Eleiko Reaffirms Commitment to Military Fitness & Tactical Strength
Fitness equipment and education leader Eleiko has secured a five-year U.S. Navy education contract to enhance readiness.
Max Strength, Minimal Footprint: Escape Fitness Launches Load
Escape Fitness has unveiled the Octagon Load, an impressive, space-saving an results-maximizing strength training system for operators.
BeaverFit Gives Boutiques the Tools to Compete with Anyone
BeaverFit helps boutiques stand tall even against big box gyms and their abundance of resources with versatile innovations
Wattbike Officially Launches Air-Pro, Commercial Bike Trainer
Wattbike has launched the Air-Pro, a commercial bike trainer that is durable and offers a 7" performance touchscreen.
Refining the Fitness Journey: Embracing Wellness Alongside Cardio & Strength
Recovery, strength and community are reshaping gyms — and offering new opportunities for growth and retention
