Fitness Business
How Fitness Brands Are Rethinking Content in the Era of AI
At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.
The Playbook: Insights on Gen Z & Millennials From Deloitte’s Latest Research
From reshaping career paths to embracing generative AI, Deloitte reveals the shifts business leaders must navigate to understand their youngest employees.
Technogym CEO: Fitness Industry Needs Less Hype, More Action
Technogym CEO Nerio Alessandri shared his vision for AI-driven fitness and the rise of the wellness economy at the ATN Innovation Summit.
Tonal’s Pop-Up Strategy Could Signal New Era for Connected Fitness
Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.
Power Players 2025 Announced: See Who Took Home This Year’s Awards
Athletech News has announced the winners of Power Players 2025, an annual award recognizing the top executives in fitness and wellness.
Live from the ATN Innovation Summit: Day Two
We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations ...
ROR Partners Acquires Incline Marketing to Expand Data-Driven Marketing Capabilities
ROR Partners has acquired Incline Marketing, adding SEO, LLM optimization and home services expertise to its AI-powered marketing platform.
ATN Innovation Summit Day One: Where the Future of Fitness & Wellness Takes Center Stage
We’re on the ground at the 2025 ATN Innovation Summit, streaming live insights, product unveilings and conversations ...
Why CrossFit Has Signed So Many New Partners in 2025
Under VP/Global Partnerships Greg Schwartz, CrossFit is overhauling its partnerships strategy, taking inspiration from American pro sports teams.
Gen Z, Personal Training Drive Continued Growth for HVLP Gyms
According to a research note from TD Cowen, Gen Z is expected to expand the market for low-price gyms in the years ahead.
