Fitness Business
Megan Roup on The Sculpt Society’s Rebrand, National TV Campaign
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Peloton Pushes Into Residential & Commercial Real Estate
Peloton is partnering with a mixed-use development in Utah to create what the sides are calling a "Peloton-powered community."
A ‘Bar Crawl for Gyms’: Urban Iron Aims To Bring Together Fitness Communities
Urban Iron, a hybrid race combining running and functional strength, sees participants travel to different fitness clubs in New York City.
Fitness Consumers Want More Than Just Workouts, Brand Leaders Say
Longevity, personalization and community are redefining the fitness experience, executives said at the invite-only Mindbody SA Summit.
New Startup Aims To Give Gym-Goers a Sports League of Their Own
GymBattle360 is launching a franchise fitness league that turns everyday lifters into city champs with arena finals and $500K in prizes.
Inside Tonal’s At-Home Pilates Push Led by Kristin McGee
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
CycleBar Reignites Rider Loyalty with Perkville and Solution One
As CycleBar looked to reintroduce a rewards program that drives both rider engagement and franchisee profitability, Perkville’s flexible platform and […]
CEO Corner: Wahoo Fitness’ Gareth Joyce on Tapping Into a New Market
Gareth Joyce is looking to widen Wahoo’s appeal beyond hardcore cycling enthusiasts and into the wider world of fitness.
From Lead to Loyalty: How to Turn Data Into Action & Revenue Throughout the Customer Journey
ClubReady shows how smarter use of data helps operators create better experiences — and stronger bottom lines.
The Anti-Burnout Formula: Why MADabolic Members Stay Longer
By focusing on consistency, MADabolic has built a formula for loyalty in an increasingly churn-heavy industry
