Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Peloton CEO Peter Stern said that the expected revenue decline is due to churn created by subscription price hikes implemented last year
Planet Fitness had cut its revenue outlook earlier this year, citing weaker-than-expected member sign-ups and unfavorable weather during the usually busy New Year period
NBA star Victor Wembanyama will stay on as a shareholder and strategic partner as the performance hydration brand enters its next phase of growth
The takeover marks a major push by P&G into the health and wellness market, aligning the consumer goods giant with a growing focus on healthier lifestyles
Europe's largest fitness operator posted a €23.6 million profit in the first six months of the year, a sharp turnaround from a loss over the same period in 2025
The outdoor lifestyle company plans to use the funding to invest in its sprawling network of media, mapping and travel brands as it continues scaling
The Austin, Texas-based Function, valued at $2.5 billion last fall, has emerged as the leader in the crowded direct-to-consumer health testing vertical
A new subscription-free smart band challenging Whoop, new acquisitions and record fitness revenue point to Garmin's play for the everyday-wellness consumer
The HALO 52 follows 52 publicly traded companies across fitness, wearables, nutrition, recovery, outdoor recreation and related categories
The funding comes as companies and investors race to turn the bathroom into a hotbed for health insights, including early disease detection
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