Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Two operators explain why owner pay belongs in the budget from day one, and what a fairnumber looks like as revenue grows
Why one fractional CFO with nearly two decades of experience argues operators who make cancellation frictionless get better data, cheaper reacquisition and a brand advantage
Wearables and data-driven health brands are pulling big checks. Look closer, though, and one corner of fitness is still showing promise
The ghosts of F45’s rise-and-fall era aren’t quite laid to rest. Mad Fitness Group, which built out F45 Training studios across six states, has filed for bankruptcy and plans to shed its money-losing gyms
BODi's exec chairman says the "shackles are gone" on pricing now that the company behind P90X and Insanity has fully ditched multi-level marketing
The deal will bring 10 Interval Sport locations and 14,000 members into the Anytime Fitness network as the 6,000-club operator targets further European growth
The deal brings eight more Bay Area clubs under Crunch's ownership, giving the brand 16 corporate-owned locations in the region as it rolls out system-wide upgrades to equipment, classes and recovery amenities
In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential
A sale question still hangs over the boutique fitness franchisor in a year already marked by more than $43 million in legal settlements and declining sales
The company's daily shots contain ingredients including elderberry, turmeric and ginger and are marketed for liver, cholesterol and skin health
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