We've rounded up the best new activewear products and brands to watch in 2026, including Lululemon, Set, Forme, Bandit, Janji & more.
Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.
Strava data from the most recent NYC Marathon provides insights into what shoes will be most popular among runners at this year's race.
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.
Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
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