NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Los Angeles-based activewear brand, SET Active, has introduced its first new fabric since 2024 with its new Luxform line.
Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.
NFL star Christian McCaffrey joins Rhode Island startup While on Earth as a co-founder and investor in the fast-growing activewear brand.
Fabletics is rolling out GreyOrange’s gStore SaaS inventory management app at over 100 stores in North America.
Lilysilk debuts Silkerry activewear with silk-enhanced terry fabric as comfortwear gains traction amid sleep health interest.
Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
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