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Briohny Smyth has sued Alo Yoga in Los Angeles, alleging age discrimination, wrongful termination and other claims.
NFL star Christian McCaffrey joins Rhode Island startup While on Earth as a co-founder and investor in the fast-growing activewear brand.
Fabletics is rolling out GreyOrange’s gStore SaaS inventory management app at over 100 stores in North America.
Lilysilk debuts Silkerry activewear with silk-enhanced terry fabric as comfortwear gains traction amid sleep health interest.
Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.
WIT and Nike have launched a Training Lab in London as activewear brands from Adidas to Gymshark embrace experiential retail and live events.
Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.
Atlanta Run Club members will get access to new Hyperice x Nike shoes thanks to a partnership that includes recovery studio Do Not Disturb.
Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.
Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.
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