Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
U.K-based Acid Running has raised £1.07M to expand its performance apparel line and launch a womenswear line.
Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.
Theo Health has raised £1.2M to advance its smart activewear that delivers real-time data to help elite athletes train smarter.
Buyco launches a sustainable activewear line made from recycled materials, featuring circular design and compostable packaging.
Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.
Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.
Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
NBA's Jonathan Isaac launches Unitus’ first activewear collection, featuring faith-based designs and performance-ready gear for men and women.
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