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Kim Kardashian’s Skims is joining forces with League One Volleyball (LOVB) as its official loungewear partner.
Gap Inc. has appointed Nike veteran Maggie Gauger as CEO and global brand president of Athleta, replacing Chris Blakeslee.
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.
New consumer trends reports reveal a significant shift in the mindset of today’s shoppers, who are becoming increasingly price-sensitive.
Represent has launched "247 Mission: Rivington," its first-ever fitness event, which takes place in the brand's hometown of Bolton.
Beyond Yoga debuts “Seek Beyond,” a new brand platform focused on movement, mindfulness, and community by Issa Rae.
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Lululemon opens its first store in Italy on July 19 in Milan, expanding its European presence in the fashion-forward city.
U.K-based Acid Running has raised £1.07M to expand its performance apparel line and launch a womenswear line.
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