Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
The deal makes Reebok F45 Training's official partner for performance apparel, footwear and wearables ahead of the Reebok Smart Ring launch.
Boast has launched its 2025-2026 women’s collection, a performance and lifestyle line inspired by tennis culture.
Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
ATN breaks down whether Kim Kardashian’s star power can help Nike fend off challengers like Vuori and Alo in the women's activewear space.
Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
U.K.-based activewear giant Gymshark is debuting its first footwear line ahead of its North American flagship opening in NYC later this year.
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