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Kane Footwear has signed AI-generated character Yeti Boo to promote its new Revive AC shoe, showing how brands can use AI for storytelling.
Fabletics is opening a tech-powered flagship in Los Angeles with personalized fitting room tech and in-store community events.
HiiClub has landed inside Flannels’ Leeds flagship with a training, Pilates and recovery studio as the retailer pushes into wellness.
Skims has added fresh fuel to its global takeover plan, closing out a year where the brand is expected to exceed $1 billion in net sales.
We've rounded up the best new activewear products and brands to watch in 2026, including Lululemon, Set, Forme, Bandit, Janji & more.
Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.
Strava data from the most recent NYC Marathon provides insights into what shoes will be most popular among runners at this year's race.
Lululemon is launching its first NFL-licensed fan collection across all 32 teams, marking another major push into sports merchandising.
Nike's Project Amplify robotic running shoes signal that wearable tech is moving beyond tracking and into active performance.
Gymshark teams up with Dick’s Sporting Goods in its first U.S. wholesale partnership, launching in 12 House of Sport locations nationwide.
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