Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

Planet Fitness President Leaves After 5-Month Stint

Planet Fitness president and chief operating officer Edward Hymes has left the fitness giant after just five months in the role. 

How To Build a Great Fitness App, With Mutual Mobile

A great fitness app should be fun and engaging, but brands should resist the urge to include too many features, according Mutual Mobile.

Vitamine Shoppe CEO

The Vitamin Shoppe Makes Lee Wright its New CEO

The appointment of Wright comes as The Vitamin Shoppe plans to chart a new course as a private company The […]

FitGrid

How FitGrid Is Using Software, AI To Help Studios Build Community

FitGrid is using its software suite and AI to help build what it calls the "best relationship platform in the game" for fitness studios.

Hydrow Promotes CFO John Stellato to President

As president, Stellato will continue to oversee finances for Hydrow but will play a more significant part in shaping the company’s future.

SportsArt

How SportsArt is Using Tech, Gamification To Make Fitness More Sustainable

SportsArt, a world leader in creating sustainable fitness equipment, is using hardware and software innovations to create better products.

LA Fitness Hires Former Gold’s Gym CEO Adam Zeitsiff

Adam Zeitsiff joins LA Fitness after previous stints as the CEO of Gold’s Gym as well as digital fitness experience provider InteliVideo

an image of clients receiving assisted stretches from StretchLab

300 and Counting: How StretchLab Became Xponential’s Next Big Boutique Fitness Brand

StretchLab, an assisted stretching boutique fitness brand, opened 154 studios in 2022 alone and is on pace to top that number in 2023.

Nicole Dunn Dunn Pellier Media

How Fit Tech Brands Can Stand Out From the Crowd, According to PR Vet Nicole Dunn

Dunn Pellier Media has helped brands including Les Mills and Future stand out from their competitors in the highly crowed fit tech space.

EGYM Dana Milkie

EGYM’s Dana Milkie Wants the Fitness Industry To Embrace Gamification & AI

Dana Milkie believes the fitness industry needs to lean into AI and gamification, two areas where EGYM is putting its focus.