Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

fitness technology

These Fit Tech Brands Are Helping Gyms, Studios Attract, Engage & Retain Customers

Gyms and studios should embrace virtual content, use data and AI and create high-quality mobile apps, fitness technology companies say.

Stretchlab Japan

StretchLab Has Big Plans for Japan After Signing Master Franchise Deal

Stretchlab, an Xponential Fitness-owned assisted stretching brand, has signed its first master franchise agreement in Japan.

Gold's Gym CEO

Gold’s Gym Has New Leadership: Danny Waggoner, Brian Warne To Share CEO Role

Gold’s Gym won't have one CEO but two, with the gym chain naming Danny Waggoner and Brian Warne, as its new co-leaders.

CrossFit layoffs

CrossFit Confirms Layoffs to 20% of Workforce

The layoffs affected around 20% of CrossFit workers and were the result of a strategic decision, the company said.

Off The Grid

Is Sustainable Fitness an Untapped Market? Off The Grid Thinks So

Off The Grid only started selling its eco-friendly exercise bikes a few months ago, but it’s already seen impressive sales growth.

SportsArt

For SportsArt, Sustainability Is a Core Value and Key Selling Point

SportsArt created the world’s first carbon-negative treadmill and produces a host of other sustainable fitness machines.

Define Ventures

Define Ventures Raises $460 Million To Invest in Digital Health Startups

The new funding allows Define Ventures to continue its track record of investing in promising early-stage digital health startups.

fitness council

President Biden Makes Picks For Council on Sports, Fitness & Nutrition

Two names from the fitness industry were selected by President Joe Biden to serve on the Council on Sports, Fitness & Nutrition.

Solidcore founder

Solidcore Founder Anne Mahlum Sells Company

Solidcore founder Anne Mahlum has agreed to sell all her shares in the company to Kohlberg & Company for an undisclosed amount.

Lululemon Mirror sale

Lululemon Exploring Sale of Mirror Less Than 3 Years After $500M Acquisition

Lululemon is reportedly working with an advisor on a potential sale of Mirror, the athleisure brand's underperforming at-home fitness device.