Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

SportsArt

For SportsArt, Sustainability Is a Core Value and Key Selling Point

SportsArt created the world’s first carbon-negative treadmill and produces a host of other sustainable fitness machines.

Define Ventures

Define Ventures Raises $460 Million To Invest in Digital Health Startups

The new funding allows Define Ventures to continue its track record of investing in promising early-stage digital health startups.

fitness council

President Biden Makes Picks For Council on Sports, Fitness & Nutrition

Two names from the fitness industry were selected by President Joe Biden to serve on the Council on Sports, Fitness & Nutrition.

Solidcore founder

Solidcore Founder Anne Mahlum Sells Company

Solidcore founder Anne Mahlum has agreed to sell all her shares in the company to Kohlberg & Company for an undisclosed amount.

Lululemon Mirror sale

Lululemon Exploring Sale of Mirror Less Than 3 Years After $500M Acquisition

Lululemon is reportedly working with an advisor on a potential sale of Mirror, the athleisure brand's underperforming at-home fitness device.

Erika Hammond Equinox boxing

Erika Hammond Wants Equinox Class To Be a Boxing ‘Party’ 

Knockout, a boxing-inspired group fitness class created by Erika Hammond, is now available at select Equinox locations in New York City.

F45

F45 To Pay New CEO Tom Dowd $1 Million, Mark Wahlberg $1

Total compensation for F45 CEO Tom Dowd could reach as high as $2.5 million, while Mark Wahlberg will earn far less.

An image of Krystal Zell, now the former CEO of Tonal.

Tonal Makes Change at CEO, Raises $130 Million in New Funding

Tonal has tapped Krystal Zell to be its new CEO, the smart home gym company said while also announcing a $130 million funding round.

Tonal valuation

Tonal Could See Valuation Fall 90% As Post-Pandemic Market Takes Toll

The struggling home gym company could agree to a funding round that values it at $200 to $300 million, a far cry from the $1.6 billion valuation Tonal was looking at two years ago.

United States Capitol

IHRSA Criticizes FTC’s Proposed Gym Membership Rule

IHRSA said a rule proposed by the FTC making it easier for consumers to cancel gym memberships could be bad for the fitness industry.