Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Is Omnilux's Clear face mask worth buying? We tested the bestselling red light therapy device for targeting acne – here's our honest review.
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
ATN reviews The Manner SoHo, a boutique downtown New York City hotel that includes ClassPass credits in every stay.
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O'Hare.
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
Peloton is closing out the year with a decisive push into yoga through the introduction of three new instructors and the debut of Sculpt Flow.
ATN reviews Smile House, which offers a new take on dental care, blending a wellness-oriented setting with a more personalized approach.
Ultrahuman Home gets its biggest upgrade yet, adding respiratory tracking, deeper environmental insights and AI-enabled sound detection.
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