Where Is Fitness Headed?
Les Mills founder Phillip Mills on why people build their lives around fitness.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
A new wave of entrepreneurs is building padel clubs, leagues, events and digital platforms that could transform the fast-growing racket sport from a niche hobby into a serious business.
For years, leggings dominated the athleisure and performance markets. But retail data shows leggings’ share of activewear bottoms dropping from about 50% in 2021 to roughly 30% today as consumers gravitate toward looser silhouettes like joggers, wide-leg training pants and technical trousers to replace their see-through tights.
An Everhaus membership will combine doctor-supervised health assessments, fitness training and advanced recovery protocols.
Sarah Robb O’Hagan, a former executive at Gatorade, Nike and Equinox, will oversee content and member development as Peloton deepens its shift from connected fitness into a broader wellness platform.
Sauna culture and contrast therapy continue gaining traction across the U.S., with Iron Mountain Hot Springs the latest to capitalize on the trend.
The pro athlete-loved wearable brand is offering its Life membership for free through a limited-time promo for Chase Sapphire cardmembers.
At-home strength training brand Tonal is bringing back P90X creator Tony Horton, alongside three new coaches and new progressive programs.
London-based Solo60 lets consumers, personal trainers and influencers find private training spaces in micro-gyms throughout London's capital city.
The New York Giants quarterback sported a custom espresso-toned suit by Alo – see what else he loves from the luxe activewear brand.
Hyperice’s new ultra-compact Hypervolt Go 3 costs just $149, delivers four hours of battery life and features five adjustable speed settings.
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