Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Tone House Hosts 2nd Annual ‘Lift Off’ With Adidas as Sponsor

Alonzo Wilson founded Tone House in 2014 to bring elements from sports conditioning to mainstream fitness.

Aviron Embraces ‘Fitness Entertainment’ With Affordable Connected Rower

Aviron is making big moves in the connected rowing market with the launch of its new lower-cost rower and a retail expansion.

Aktiv CEO Bryan Green on The Future of Fitness Facility Design

Aktiv Solutions' Bryan Green says fitness operators must utilize physical space in creative ways and lean into technology to win in 2023 and beyond.

Product of the Week: Are Feetures the Best Running Socks on the Market?

If you're a serious runner, Feetures socks are a fantastic investment in your feet and your running wardrobe.

Can Craniosacral Therapy Help You Reduce Pain & Stress?

An increasingly popular bodywork that involves gentle pressure on the head, neck and back, does craniosacral therapy actually work?

Oura Hires Apple Exec, Plans Deeper Healthcare Push

Oura's CEO said the hiring of Jason Oberfest marks the start of a new data- and health-focused chapter for the smart ring maker.

Product of the Week: Is GoRuck Tough Enough for Your Outdoor Adventure?

GoRuck gear can easily transition from adventurous hikes to city streets, but is it worth the premium price tag?

Sugared + Bronzed Plots Nationwide Wellness Expansion

Already the country's largest sugaring hair removal and sunless tanning destination, Sugared + Bronzed is set to grow even bigger nationwide.

Lindsay Arnold’s The Movement Club Embraces Postpartum Fitness

The Movement Club, a fitness platform and app founded by "Dancing With The Stars" pro Lindsay Arnold, continues to make waves.

Industry Leaders, Top Brands To Gather at Strong New York Fitness Expo

The 7th annual event will take place on Saturday, November 18th, featuring keynote speakers, workout sessions and recovery experiences