Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava's latest data.
The Austin-based maker of cardiovascular health supplements becomes the first brand to feature its logo on Longhorn playing surfaces.
From fitness apps to recovery devices and plant-based snacks, this year’s Labor Day sales will help you kick off fall healthier than ever.
Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.
Stanley 1913 has teamed up with Clark for a multi-year partnership, debuting a signature hydration line launching September 3.
From immune-boosting IV drips to AI-powered nutrition platforms, these wellness brands will help you enter fall with new energy and balance.
Los Angeles-based activewear brand, SET Active, has introduced its first new fabric since 2024 with its new Luxform line.
Peloton star, Cody Rigsby, on his approach to nutrition, wellness and staying connected with millions of fans.
The Mira Ultra4 offers real-time insights into cycle health, fertility and hormonal balance with precision once only found in clinics.
The Tonal 1 Certified Refurbished Program allows customers to access the brand’s first-gen strength training system at a lower price point.
Sign Up to Our Newsletter
