Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
Retreat-goers will get the chance to sweat, reset and reconnect with Kira Stokes this July at the luxe Berkshires resort.
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
The eight-pack of Pressed Juicery plant-based smoothies is rolling out to more than 550 Costco clubs this summer.
Founded by two board-certified radiologists, the new Newport Beach clinic offers a more comprehensive and patient-focused approach to diagnostic imaging As whole-body MRI gains traction…
A report from Syracuse University predicts staggering growth for the racket sport commonly described as a mix between tennis and squash.
In her new book "Lift," longtime Wall Street Journal reporter Anne Marie Chaker explores the power of strength training for women.
At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.
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