Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

man wearing whoop device on wrist

Whoop 5.0, Whoop MG Launch To Redefine Health & Longevity

With medical-grade features, smarter insights and a focus on healthspan, Whoop's platform puts the science of aging into consumers' hands.

Momentous Maui

Momentous and Maui Nui Partner to Deliver Nutritional Impact and Community Support in Hawaii

The mission-aligned brands collaborate on a new product launch that channels consumer engagement into a measurable community benefit.

Balanced Body metro IQ reformer

Product of the Week: Can An At-Home Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test

Can A Foldable Reformer Really Deliver Studio-Level Pilates? We Put the Balanced Body Metro IQ to the Test.

Taryn Toomey The Class Founder

CEO Corner: How Taryn Toomey Built a Movement-Based Method

Taryn Toomey discusses how she transformed her personal healing practice into a global movement, The Class.

Oura Ring Metabolic Health

Oura Invests in Metabolic Health with New “Meals” & “Glucose” Features

Oura's new features offer holistic metabolic data, with the potential to transform the wearables landscape with nutritional insights.

woman doing Nordic Strong cross-country skiing-inspired workout

Nordic Strong Brings Scandinavian Fitness Concept to the US with Hamptons Pop-Up & New York City Studio

Nordic Strong will open a seasonal studio in Sag Harbor for the summer of 2025 and will launch a permanent location in NYC later this year.

CorePower Yoga Launches Initiative for Mental Health Awareness Month

CorePower The brand has launched “Live Your Power,” a nationwide campaign blending yoga, community, and mental health advocacy.

Mother's Day Gift Guide

The Best Mother’s Day Gifts for Wellness-Focused Moms

Looking for the best Mother's Day gifts for a health-focused mom? Here are the best ones to shop ahead of the big day in May.

Apple Watch

10 Years Later, the Apple Watch Is Still Setting the Pace in Health & Fitness

The past ten years of the Apple Watch have marked the evolution of one of the world's most important wearables.

Hormones Women's Health Mira

Mira Launches Hormone Innovators Awards 2025 to Spotlight Leaders in Hormonal Health

Mira’s new Hormone Innovators initiative aims to accelerate progress in women’s health by recognizing game-changing work.