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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Oura is launching a redesigned Pregnancy Insights experience and the smart ring maker's first-ever perimenopause feature.
The launch is ClassPass' first major departure from fitness, spa and wellness, signaling a shift into broader lifestyle categories.
FuturHealth, a provider of weight-loss solutions including GLP-1s, will offer Apple Fitness+ at no additional cost to its members.
Lindsay Arnold and Lo Bosworth's brands are teaming up for a two-week summer reset with quick workouts and wellness tips for women.
Saad Alam co-founded Hone Health to shift self-care from quick fixes to proactive longevity by focusing on biomarkers and hormone health. Earlier this year, the…
Everyday Dose brings its jitter-free, functional coffee blends to over 1,500 Target stores nationwide, offering a daily brew that supports focus, energy and gut health.
The former Peloton star's new 30-minute, dumbbell-only program shifts the focus from aesthetics to building "lasting strength."
ClassPass users in 10 cities can now order SunLife Organics through the app, as the platform expands its push into food and beverage.
AG1, known for its foundational daily health supplement, has introduced 3 new flavors to its AG1 Next Gen line: Berry, Citrus and Tropical.
Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.
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