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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Balanced Body has launched the Allegro Nextgen Reformer, an updated model designed to reflect the evolution of Pilates.
Momentous has launched "Longevity," a daily pill designed to optimize cellular health and support long-term vitality.
This past Sunday, Naurii hosted its first public-facing event, The Soho Wellness Social, on West Broadway between Grand and Broome Streets.
Scandinavian beauty brand Under Your Skin has raised $12 million from Tenth Avenue Holdings, appointing Eileen O’Donoghue as CEO.
Glory Kickboxing looks to US growth after Glory 100, blending streaming, fitness, and fighter storytelling.
Breathwork can reduce stress and support longevity, and psychologist Dr. Miranda Boe explains its powerful impact.
Ultrahuman’s Ring AIR with Clue’s advanced cycle insights to give women a fuller picture of their health with new partnership.
From clean-label chocolate to regenerative proteins and smart kitchen upgrades, these products make healthy eating at home simpler
Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.
Retro Fitness, Crunch Fitness and 24 Hour Fitness are marking the anniversary of September 11th by honoring first responders and their families.
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