Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Kale Junkie’s Nicole Modic shares her no-fuss approach to healthy eating, from weekly prep tips to her favorite high-protein staples.
Stanley 1913 has unveiled the next chapter in its partnership with Leo Messi and the Messi brand: the Striker Blue collection.
Ritual's clinically studied supplements have arrived at Ulta, signaling evolving consumer expectations around wellness.
Olympian Kerri Walsh Jennings launches inaugural charity beach volleyball tournament, Hampton Volley, pairing pros, lifeguards and locals.
PHX targets those seeking both performance and convenience in a single can with 700mg of electrolytes, 200mg of caffeine and daily vitamins.
C-suite executives challenged outdated assumptions about women in fitness, suggesting a new approach that combines data and dialogue.
Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
Retreat-goers will get the chance to sweat, reset and reconnect with Kira Stokes this July at the luxe Berkshires resort.
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
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