Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Set Active’s annual holiday celebration is in full swing as "Setmas" takes place this week. The five-day series, which began December 8, introduces a new mini drop each morning at 10 am PT/1 pm EST. True to the brand’s limited-release DNA, the event blends fresh styles with rapid-fire deals.
Unwell Hydration is changing its name to Unwell Beverages as it introduces a functional energy drink lineup coming exclusively to Target
Joey Gonzalez, the longtime Barry’s CEO who helped turn the brand into a global fitness powerhouse, is stepping into the fast-growing world of padel.
Is Omnilux's Clear face mask worth buying? We tested the bestselling red light therapy device for targeting acne – here's our honest review.
Global fitness reservations climbed 36% this year on ClassPass — Pilates was by far the biggest winner, continuing its post-pandemic momentum.
ATN reviews The Manner SoHo, a boutique downtown New York City hotel that includes ClassPass credits in every stay.
Backed by $7 million in seed funding, Biologica debuts with beverage-based formulations built around a woman's hormonal age, not chronological age.
Odyssey, a mushroom-powered functional energy drink brand, is coming to U.S. airports including JFK, LaGuardia and Chicago O'Hare.
Othership announced plans to open a 14,000-square-foot UES location in 2027 that will feature the brand's first "social spa" concept.
Strava’s yearly report reveals a surge in walking, a renewed appetite for racing and a youth-driven shift toward strength training.
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