New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
We've rounded up some of the best healthy snack alternatives with no sugar, more protein and better ingredients that you can buy online.
Ultrahuman’s new smart-ring feature set can detect snoring, coughing and breathing disturbances during sleep using audio analysis.
Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.
Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.
ATN reviews Equinox Hotels' new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.
We tested out Apple's new AirPods 3 earbuds to check out the latest heart rate sensing feature, noise canceling & more – are they worth $249?
The HigherDose Infrared Sauna Blanket has changed the at-home self-care game, but how does it compare to competitors? Read our honest review.
Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.
Wellness-obsessed consumers have turned their attention to finding the best skin and hair care products for longevity. Meanwhile, companies such as Therabody, Omnilux, Curology, and HigherDose are leaning into innovative tools and formulas that build collagen, strengthen the barrier, support scalp health and improve circulation over time.
Set Active’s annual holiday celebration is in full swing as "Setmas" takes place this week. The five-day series, which began December 8, introduces a new mini drop each morning at 10 am PT/1 pm EST. True to the brand’s limited-release DNA, the event blends fresh styles with rapid-fire deals.
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