Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.
The new Eight Sleep Pod Pillow Cover integrates AI-powered cooling for the head and neck, potentially reducing time to fall asleep.
Among several announcements, Oura has launched the Oura Ring 4 Ceramic, a high-performance zirconia edition of its flagship titanium smart ring.
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
Ancient + Brave, one of the world’s highest-scoring B Corp wellness brands, has officially launched in the United States.
The next generation of Plunge's flagship cold tub delivers faster cooling, enhanced filtration and integration with the Plunge App.
Nolla Health, a Norway-born healthtech startup, is entering the U.S. market with a $4.5 million seed round led by General Catalyst.
Aescape's massage tech will be coming to Pause locations in Southern California and Georgia, with additional rollouts planned soon.
Founded by Nofar Hagag, the Nofar Method Academy is a new educational hub offering comprehensive Pilates certification programs.
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
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