Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Hair health brand Nutrafol is expanding its role as a science-backed voice in women's health with 'The Menopause Edit."
Virginia-based Epic Padel is aiming to close the sport's U.S. development gap with tech-enabled clubs and a range of strategic investments.
Aescape, the New York-based robotics company offering AI-powered massages, has formed a major partnership with NFL legend Tom Brady.
Smartwatches are getting more advanced as Garmin debuts the Venu 4 with habit tracking and precision metrics, while Apple pushes […]
When Millie Blumka and Taylor Borenstein introduced Stakt on “Shark Tank” in 2022, their foldable exercise mat drew national attention.
Balanced Body has launched the Allegro Nextgen Reformer, an updated model designed to reflect the evolution of Pilates.
Momentous has launched "Longevity," a daily pill designed to optimize cellular health and support long-term vitality.
This past Sunday, Naurii hosted its first public-facing event, The Soho Wellness Social, on West Broadway between Grand and Broome Streets.
Scandinavian beauty brand Under Your Skin has raised $12 million from Tenth Avenue Holdings, appointing Eileen O’Donoghue as CEO.
Glory Kickboxing looks to US growth after Glory 100, blending streaming, fitness, and fighter storytelling.
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