New Report: The Business of Wellness, Recovery & Longevity
Explore the trends shaping the future of wellness.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Syncron, a caffeine-free performance beverage brand produced in collaboration with Dodgers star Shohei Ohtani, is riding the clean nutrition wave.
The Nike x Hyperice Hyperboot promises mobile recovery, with heat and compression built into a wearable boot. But is it genuinely useful or overkill?
Momentous and Arnold Schwarzenegger launched The Arnold Stack, a 3-product lineup focused on protein, creatine & vitamin D3 – here's when to buy online.
The month-long “Sweeten Your Strength” activation brings a rotating café experience to Fuze House studios in New York and Miami.
We tested the Oakley Meta Vanguard AI glasses while training and running in New York – here's our honest review and if we think it's worth $499.
Community fitness platform Sweatpals will power ticketing, discovery and operations for Daybreaker’s sober morning dance experiences across the U.S.
Founded by industry veteran Rick Blackshaw, Stoke Footwear believes many men are underserved by popular performance-driven sneakers.
Whether you're looking to reset your gut health or lose weight, these are the best juice cleanses & detoxes to reach your New Year's 2026 resolution goals.
Popular activewear brand YoungLA is kicking off a multiyear deal with Gold’s Gym, blending bodybuilding heritage with modern training apparel.
The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.
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