Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

AG1 AGZ Sleep Supplement

AG1 Expands Into Sleep, Launching AGZ Nighttime Drink

AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.

Bluestone Lane AG1

Bluestone Lane Adds AG1 Supplement Drinks to Coffee Shops Nationwide

AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community-run clubs launching this fall.

Devon Lévesque

Devon Lévesque on the Rise of Runningman, Community-Inspired Wellness

Now in its third year, Runningman is quickly becoming a can't-miss event on the experiential wellness calendar.

Protein

The Best Protein Picks to Power Your Routine

Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.

Hyperice X 2 shoulder device

Hyperice Launches 2nd-Gen Contrast Therapy Devices for Knees, Shoulders

Hyperice has debuted its X 2 Knee and Shoulder devices, the second generation of the brand's popular contrast therapy line.

man and women run with their dog on a leash

The Best Dog Breeds To Run With, According to New Research

A new report highlights the top dog breeds suited to running, analyzing traits including energy levels, trainability, adaptability and sociability.

man taps on his Apple Watch

Why the Blood Oxygen Feature’s Return to Apple Watch Matters

Apple's move to bring SpO2 monitoring back to its newer Apple Watch models in the U.S. comes as the tech giant pushes further into health.

people do Brazilian jiu jitsu inside a studio

World’s First Luxury Brazilian Jiu Jitsu Gym Opens in London

London is now home to what is being billed as the world’s first luxury Brazilian Jiu Jitsu gym, with the official opening of ARMA.

people pose for a photo outside of a Fly Dance Fitness location

Fly Dance Fitness Expands Footprint With New Franchise Openings

Fly Dance Fitness has added new studios in Texas, Utah and Florida as the dance-based fitness brand grows its community across the U.S.

padel racquets and balls on court

Midtown Park, Ultra Padel Announce Largest Padel Club in the US

Rosso Development and Midtown Development are partnering with Ultra Padel to launch Ultra Club Midtown in Miami.